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Before You Sign: The Creator's Legal Checklist for Brand Deals in Canada
Most brand deal problems don't start with a bad brand. They start with a contract nobody read carefully enough. The sponsorship email looks good. The fee is right. The campaign sounds manageable. So you reply yes, create the content, post it — and find out later that the brand has been running your content as a paid ad for eight months, or that an exclusivity clause quietly blocked you from working with three competitors you didn't know were on their list, or that a clause yo
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