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The Canadian Creator’s Legal Checklist: Navigating Influencer Contracts, Content Ownership, and Ad Disclosures
The modern creator economy has evolved far beyond casual posting. Today, digital creators, YouTubers, podcasters, independent filmmakers, and creative agencies run high-revenue media businesses. However, while brand deals and digital monetization happen fast, the legal infrastructure backing them often lags behind. In Canada, relying on informal email agreements, "DM handshakes," or standard templates provided directly by brands can leave creators exposed to severe financial
3 min read
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